TL;DR:
This is our latest augmented reality (AR) campaign in partnership with Manchester City
People in three cities across the US will be able to participate between July 27 and August 3
Our last two NFT campaigns with Man City gained popularity and drove 117k mints across both drops
This is a limited edition campaign which we are making available exclusively via the OKX Wallet
An Augmented Reality-Powered Digital Treasure Hunt
We're excited to unveil our newest collaboration with Manchester City: the 'Unseen City Collectibles Quest'. This AR-powered digital treasure hunt invites fans in New York City, Orlando and Columbus to discover digital collectibles hidden in their own cities to mark the team's pre-season USA tour.
Between July 27 to August 3, any one in New York City, Orlando and Columbus can join the quest on unseencity.us. People who participate will be taken on an adventure to explore iconic landmarks in their city, where Manchester City-themed digital collectibles are waiting to be discovered. Those who find all four of their city's digital collectibles will have a chance to win amazing prizes like match tickets and merchandise.
For us, this collaboration is more than just a game—it celebrates community and technological advancement, bridging the gap between the digital world of Web3 and the places we call home. Whether 'Unseen City Collectibles Quest' takes you to bustling Times Square or the picturesque Lake Eola Park, we hope it creates memorable experiences.
We've been an official partner of Manchester City since 2022, and our strategy has always been to use Web3 technology to connect with fans of the team around the world. Our previous 'Unseen City' Shirt campaign delivered great results with 117k mints across both drops meaning we were able to introduce new people to our ecosystem as a direct result of the campaign.
There are so many ways in which we can help bring Manchester City closer to people who don't normally get the opportunity to see the team in person. That's why events like this pre-season tour are so valuable - and we're grateful that the club is keen to work with us to find new ways of engaging fans.
'Unseen City' is more than a campaign; it's an invitation to connect, explore and celebrate our shared love for football and technology. We believe in the power of community and the magic of discovery. So, join us, download the app and let's embark on this adventure together.
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